With Thanksgiving just days away, home cooks are visiting Food52 for tips on brining a turkey and pulling together vegetarian gravy. There’s also an urgent plea for help with a wine-enriched mushroom consomm.
“Right now is basically our Super Bowl,” a Food52 spokeswoman said.
The same could be said of any number of epicurean sites, but Food52 — a startup founded in 2009 by former New York Times Magazine food editor Amanda Hesser — has a rabid fan base with very particular tastes (see: the consomm crisis). Among its more than 31,000 recipes, 98% are submitted by readers, who also contribute 70% of the columns. Many aren’t compensated for their work.